{"product_id":"sony-fw-98bz53l","title":"Sony FW-98BZ53L","description":"\u003cp\u003e\u003cimg src=\"https:\/\/images.visunextgroup.com\/images\/descriptions\/ecommerce\/de_DE\/1380\/1000031831\/84dfa842f6b27d1212b64b6bc371de711e8756d19e7cc736385c59fdb04613f9.webp\" width=\"100%\" data-wysiwyg-image=\"true\" loading=\"lazy\" style=\"aspect-ratio: 3.5567010309;\"\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cspan style=\"font-weight: bold;\"\u003eBRAVIA FW-98BZ53L \u003c\/span\u003eis a professional \u003cspan style=\"font-weight: bold;\"\u003e98-inch 4K Ultra HD HDR display\u003c\/span\u003e that impresses with outstanding image quality, technical innovation and a well-thought-out design. With its \u003cspan style=\"font-weight: bold;\"\u003eanti-glare, deep-black coating and state-of-the-art image processing technology, \u003c\/span\u003eit sets new standards for presentations, digital signage and interactive applications in business and public environments.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eTechnical data at a glance:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eScreen size: \u003c\/span\u003e98 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eResolution:\u003c\/span\u003e 4K Ultra HD with HDR\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eBrightness: \u003c\/span\u003e780 nits, with peaks of up to 1500 nits\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eTechnology: \u003c\/span\u003eCognitive Processor XR™ with XR Colour, XR Clarity and XR Motion\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eCoating: \u003c\/span\u003eDeep-black, glare-free surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eStorage: \u003c\/span\u003e32 GB internal storage\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eConnections: \u003c\/span\u003eSide-accessible audio, video and network interfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eFlexibility:\u003c\/span\u003e portrait and landscape as well as tilt from -15 to +20 degrees\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbsolute clarity thanks to a deep-black, glare-free coating\u003c\/span\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003eThanks to the \u003cspan style=\"font-weight: bold;\"\u003especial coating \u003c\/span\u003eon the screen surface, the BRAVIA FW-98BZ53L delivers outstanding picture quality even in brightly lit rooms. This technology\u003cspan style=\"font-weight: bold;\"\u003e reduces reflections and increases contrast\u003c\/span\u003e by diffusing incident light and minimising glare. The result is lifelike colours and dynamic details that impress equally in \u003cspan style=\"font-weight: bold;\"\u003eretail stores, conference rooms or classrooms\u003c\/span\u003e.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eInnovative image processing with Cognitive Processor XR™\u003c\/span\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003eSony's \u003cspan style=\"font-weight: bold;\"\u003eCognitive Processor XR™\u003c\/span\u003e takes the viewing experience to a new level. It \u003cspan style=\"font-weight: bold;\"\u003eanalyses image data in real time\u003c\/span\u003e and adjusts contrast, colours and motion to match human perception optimally. Thanks to technologies such as \u003cspan style=\"font-weight: bold;\"\u003eXR Colour, XR Clarity and XR Motion, \u003c\/span\u003eimages are not only more realistic but also smoother, which is particularly impressive in fast scenes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ccenter\u003e\n\u003cimg src=\"https:\/\/images.visunextgroup.com\/content\/\/content\/sony\/BZ53L\/BRAVIA-FW-98BZ53L-Hero-1000x70%200.png\" width=\"100%\" data-wysiwyg-image=\"true\" loading=\"lazy\" style=\"aspect-ratio: 2.0428571429;\"\u003e\u003cbr\u003e\n\u003c\/center\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eBrilliant brightness and full-array local dimming\u003c\/span\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003eWith a \u003cspan style=\"font-weight: bold;\"\u003ebrightness of 780 nits and peaks of up to 1500 nits, \u003c\/span\u003ethe display remains visible even in direct sunlight or harsh lighting. \u003cspan style=\"font-weight: bold;\"\u003eFull-array LED technology\u003c\/span\u003e enables precise adjustment of brightness to each scene, making bright areas more intense and dark areas even richer. This feature also saves energy and improves the overall efficiency of the display.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eFlexible, well-thought-out design\u003c\/span\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003eThe BRAVIA FW-98BZ53L has been\u003cspan style=\"font-weight: bold;\"\u003e designed for professional applications\u003c\/span\u003e and \u003cspan style=\"font-weight: bold;\"\u003escores with ergonomic details\u003c\/span\u003e. Weighing 20 kg less than its predecessor and with integrated carrying handles, it is \u003cspan style=\"font-weight: bold;\"\u003eeasier to transport and install\u003c\/span\u003e. Side-accessible connections make mounting easier, while the option of portrait and landscape installation offers versatile applications.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eProfessional features and easy operation\u003c\/span\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003eThe display offers specialised settings that make it ideal for use in business environments. Features such as \u003cspan style=\"font-weight: bold;\"\u003einput locks, USB-based configuration and integrated Signage Free software\u003c\/span\u003e enable fast, hassle-free customisation. The device also supports popular tools such as Google Meet, AirPlay and Chromecast, making \u003cspan style=\"font-weight: bold;\"\u003ewireless collaboration and presentation\u003c\/span\u003e child’s play.\u003c\/p\u003e\u003ccenter\u003e \u003ca href=\"https:\/\/www.youtube.com\/watch?v=7MUECNXbqpg\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/images.visunextgroup.com\/content\/\/content\/sony\/BZ53L\/Sony%20FW-98BZ53L%20Thumbnail.jpg\" width=\"100%\" data-wysiwyg-image=\"true\" loading=\"lazy\" style=\"aspect-ratio: 1.7777777778;\"\u003e\u003c\/a\u003e\n\u003c\/center\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003eSustainability and innovation combined\u003c\/span\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003eSony paid attention to sustainability when developing the BRAVIA FW-98BZ53L. \u003cspan style=\"font-weight: bold;\"\u003eEnergy-efficient LED technology reduces power consumption\u003c\/span\u003e, while durable materials minimise the ecological footprint. This makes the display not only a technological but also an environmentally friendly choice for any application.\u003c\/p\u003e\u003cp\u003eThe \u003cspan style=\"font-weight: bold;\"\u003eBRAVIA FW-98BZ53L combines technical perfection with well-thought-out functionality\u003c\/span\u003e and is the ideal solution for demanding presentations, vibrant digital signage and interactive applications.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47747344957571,"sku":"1000031831","price":6781.81,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/Sony-FW-98BZ53L-98-Display_cdefd2a9-305c-4662-ae8c-00eb2b2eb387.jpg?v=1792760462","url":"https:\/\/www.beamer-discount.de\/en\/products\/sony-fw-98bz53l","provider":"Beamer-Discount","version":"1.0","type":"link"}