{"product_id":"sony-fwd-55a90j-55-oled-display-4k-uhd","title":"Sony FWD-55A90J 55\" OLED Display 4K UHD","description":"\u003ch3 dir=\"ltr\"\u003eBRAVIA XR MASTER Series A90J\u003c\/h3\u003e\n\u003ch3 dir=\"ltr\"\u003eUltimate brightness and human intelligence: OLED redefined\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eDiscover the best OLED TVs with the revolutionary Cognitive Processor XR™. Enjoy unique contrast with extreme brightness and pure blacks in a captivating frameless design.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eIn a nutshell: \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA90J BRAVIA XR MASTER Series OLED\u003c\/li\u003e\n\u003cli\u003e55\"\u003c\/li\u003e\n\u003cli\u003eImage processor Cognitive Processor XR™ \u003c\/li\u003e\n\u003cli\u003e4K Ultra HD \u003c\/li\u003e\n\u003cli\u003eHigh Dynamic Range (HDR) \u003c\/li\u003e\n\u003cli\u003eSmart TV (Google TV)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe world's first TV with cognitive intelligence\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eBRAVIA XR™ TVs are equipped with the Cognitive Processor XR, which takes picture and sound to a new level. The processor creates a completely new and immersive experience by taking its cue from the way people see and hear. \u003c\/p\u003e\n\u003ch3\u003eRevolutionary, true-to-life OLED images\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eExperience stunning contrast on Sony's best OLED yet, with natural, deep images. Its advanced processor analyses like the human eye and optimises hundreds of thousands of elements in a split second. With our unique OLED screen, this technology delivers pure blacks and our brightest images yet. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eA gripping sound experience\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eState-of-the-art screen speaker technology and the Cognitive Processor XR ensure that every sound source produces gorgeous sound. Hear clearer, precisely positioned sound for all content. Immerse yourself in new dimensions of entertainment where picture and sound are in perfect harmony. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-6c09b506-7a50-45ec-91ba-b6575940dd76\" class=\"tinymce-editor-image tinymce-editor-image-6c09b506-7a50-45ec-91ba-b6575940dd76\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/saxofon.jpg?v=1793478135\" alt=\"saxofon\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eVoice-controlled entertainment with Google\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eControl your TV without a remote, using just your voice via Google. For personalised recommendations, ask \"OK Google, what should I watch?\" or search for titles or genres. The answers are shown on screen, or you can control smart home devices and much more.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-c6c08f17-a6cd-4b01-970f-1d4c50279ea5\" class=\"tinymce-editor-image tinymce-editor-image-c6c08f17-a6cd-4b01-970f-1d4c50279ea5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/googleivE7z9T0d7Z4u.jpg?v=1793478320\" alt=\"googleivE7z9T0d7Z4u\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eRecycle. Renew. Reduce.\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eBRAVIA XR TVs: compelling design and compelling sustainability. The rear of the larger-screen models is made of up to 40% sustainable materials.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-c205fb4c-a61c-4172-90be-362152766d41\" class=\"tinymce-editor-image tinymce-editor-image-c205fb4c-a61c-4172-90be-362152766d41\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/zero-waste-01.jpg?v=1793478105\" alt=\"zero-waste-01\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBRAVIA XR OLED\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eOur best OLED yet, with ultimate contrast and technology that mimics human perception. Experience realistic depth with ultimate black and the brightest OLED images thanks to XR OLED Contrast Pro.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eImage processor Cognitive Processor XR™\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe Cognitive Processor XR™ is modelled on human sight and hearing to create an immersive experience. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eSound technology – Acoustic Surface Audio+\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eWith the screen as a speaker, every sound becomes stunning. Enjoy cinema-like sound at home with left and right subwoofers that deliver rich bass. \u003c\/p\u003e\n\u003ch3\u003eVoice control with microphone\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAccess content and services with nothing but your voice and voice control. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eRemote control\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe premium backlit remote control made of brushed aluminium elevates the TV experience.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eAvailable size\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe AJ90 series is available in 55 inches, 65 inches and 83 inches. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eXR Picture – our brightest OLED images with deep blacks and realistic depth \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eXR OLED Contrast PRO delivers brighter highlights in bright areas and deeper blacks in dark areas. Details are neither swallowed by shadows nor lost to overexposure. A temperature sensor measures the screen temperature, and a heat diffusion layer designed by Sony dissipates heat. The A90J OLED TV uses the Cognitive Processor XR to optimise performance: this allows the temperature to be estimated and the light to be controlled precisely, so that pixels in bright areas are illuminated simultaneously.  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-77e19c63-8b49-4e13-a568-d9db9fc3cc3a\" class=\"tinymce-editor-image tinymce-editor-image-77e19c63-8b49-4e13-a568-d9db9fc3cc3a\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/Oled-contrast.jpg?v=1793478063\" alt=\"Oled-contrast\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eNaturally beautiful colours on a large scale\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eYou can see colours that look natural and beautiful to the human eye. Using the Cognitive Processor XR, the display taps into the full colour range so that every colour is reproduced with fine, realistic nuances. With flowers, clear shading and true-to-life gradations become visible thanks to extended hues and saturation. Even pale colours look real.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-078c2f71-d19f-4a65-9961-5d6ce2796ecd\" class=\"tinymce-editor-image tinymce-editor-image-078c2f71-d19f-4a65-9961-5d6ce2796ecd\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/Tulips-01.jpg?v=1793478291\" alt=\"Tulips-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eIntelligent reconstruction of lost structures \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eWith XR 4K Upscaling, practically any content, regardless of source, can be converted to 4K. Using large amounts of data, the Cognitive Processor XR is able to intelligently restore lost textures. Lifelike textures such as animal fur or sharp rocks become visible. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eSharp images in fast scenes with intelligent motion processing\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eEnjoy sports broadcasts and action films even more! The Cognitive Processor XR with XR Motion Clarity™ uses combined data analysis for razor-sharp, crystal-clear action. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-2e254c67-a4f6-49ed-b6c5-051e1886fccb\" class=\"tinymce-editor-image tinymce-editor-image-2e254c67-a4f6-49ed-b6c5-051e1886fccb\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/surfer-01.jpg?v=1793478247\" alt=\"surfer-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eThe screen is also the speaker – experience sound that matches the action \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eLook forward to a true-to-life listening experience with XR Sound Position. The screen of the BRAVIA XR 4K OLED TV also serves as a speaker. The sound follows the action and draws you right into what is happening.  \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eAll content in 3D surround sound \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eWith BRAVIA XR, you always hear true surround sound. XR Surround needs no ceiling or upward-firing speakers, as it creates spatial sound sideways and vertically for 3D audio.  \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eOptimal interaction with Sony audio devices\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eCombine BRAVIA TVs with Sony audio devices and create a gripping audiovisual experience with remarkable picture and sound quality thanks to the XR processor.  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-8c505d4c-ebc1-4cb0-817f-4b03617277f4\" class=\"tinymce-editor-image tinymce-editor-image-8c505d4c-ebc1-4cb0-817f-4b03617277f4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/Center-Lautsprecher-01.jpg?v=1793478391\" alt=\"Center-Lautsprecher-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eAcoustic Center Sync\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eWhen you connect your BRAVIA XR TV to a Sony soundbar, both the soundbar and the TV become the centre speakers of your home entertainment system. When the sound follows the action, a captivating experience is guaranteed. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eCompatible with 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eYour Dolby Atmos® experience is further optimised with the SRS-NS7 and BRAVIA XR™, which let you hear 360° spatial sound. With selected Sony headphones, you can also enjoy 360° spatial sound via the WLA-NS7 wireless transmitter (available separately).\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eStronger voices with Voice Zoom™ 2 for clear dialogue \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eWith Voice Zoom™ 2, you can now hear dialogue more clearly without having to turn up the volume. Voice Zoom is able to recognise the type of voice, analyse it and then reproduce it with greater clarity.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-58d06e17-e581-434d-9bde-606333368d2e\" class=\"tinymce-editor-image tinymce-editor-image-58d06e17-e581-434d-9bde-606333368d2e\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/zoom-and-smart-home-01.jpg?v=1793478105\" alt=\"zoom-and-smart-home-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eSmart TV features\u003c\/h3\u003e\n\u003ch3 dir=\"ltr\"\u003eEasy control of smart home devices \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eConveniently control the smart home devices in your home using voice recognition. You can adjust the lighting or control other connected devices.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eYour favourite content from your smartphone, big\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eIt's time for the big screen for the content on your iOS or Android devices: you can now mirror videos, photos, games and much more directly to the big screen and enjoy them. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-80b4c810-c688-4cc2-8d8d-0cd684369f0d\" class=\"tinymce-editor-image tinymce-editor-image-80b4c810-c688-4cc2-8d8d-0cd684369f0d\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/cats-01.jpg?v=1793474834\" alt=\"cats-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eVideo chat with friends and family on the big screen\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAnother connection option will be music to the ears of you and your family. Connect your TV to a camera. The latest news can be shared comfortably on the big screen. Compatible cameras are available from Sony, Logitech and other manufacturers.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eOne for all - the intelligent remote control for controlling all devices \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAll connected devices can be controlled centrally with the intelligent remote control. Your series and films from video-on-demand services are just a button press away. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-e24f53e9-eaed-4923-aac5-1e6f08e7c2df\" class=\"tinymce-editor-image tinymce-editor-image-e24f53e9-eaed-4923-aac5-1e6f08e7c2df\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/remote-controls-01.jpg?v=1793474904\" alt=\"remote-controls-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eDesign\u003c\/h3\u003e\n\u003ch3 dir=\"ltr\"\u003eStunning design for a captivating TV experience\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe BRAVIA XR series will win you over instantly with its attractive design and stunning sound. The One Slate design, a slim frame surrounding an elegant pane of glass, is guaranteed not to distract you in the slightest. Whether mounted on a stand or on the wall, you will find this TV stunning to look at and to listen to.  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eActual appearance may vary depending on the size of the TV.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eFlexible positioning: the premium 3-way multi-position stand \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe 3-way multi-position stand gives you the choice: while the standard position focuses on the picture, the narrow position is suitable for smaller surfaces. The soundbar position allows optimum placement of the sound system. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eElegant design – less bezel, more picture\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eFocus on what matters: the frameless design and elegant, slim shape don't distract from what is happening on screen.  \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eFirst-class design from every angle \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThanks to the cable holders, all cables stay perfectly hidden, letting your TV shine from the front, the sides and the back.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003ePremium remote control with backlighting\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eTop-notch in both look and feel: the premium remote control made of brushed aluminium, which is also visible in the dark. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-037e11f0-21f5-4634-a1b0-c87d330ca24f\" class=\"tinymce-editor-image tinymce-editor-image-037e11f0-21f5-4634-a1b0-c87d330ca24f\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/screen-and-remote-01.jpg?v=1793478449\" alt=\"screen-and-remote-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eExcellent images and superb sound in any environment\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eLook forward to a fascinating TV experience. With the unique Ambient Optimization technology with light and colour sensor, picture and sound are automatically adapted to the surroundings. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eThe best studio-quality entertainment, true to the director's vision\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eTechnologies such as Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision® ensure that the images displayed match the director's creative intent. Being Calman Ready, this TV is also well equipped for use in post-production.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eExtended comfortable viewing with OLED TVs \u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eOLED screens are the first screens ever to receive the Eyesafe® certification developed by TÜV Eyesafe®.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg id=\"tinymce-editor-image-402b0e11-ea05-4741-a18d-1c5554e02163\" class=\"tinymce-editor-image tinymce-editor-image-402b0e11-ea05-4741-a18d-1c5554e02163\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/Eyed-01.jpg?v=1793478105\" alt=\"Eyed-01\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eAssistive technology on Google TV\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eOur features provide support for people with impaired vision, hearing and mobility.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47745311965315,"sku":"1000021467","price":2843.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/2639\/8595\/files\/Sony-FWD-55A90J_f9e45b1c-7707-4a30-aab7-6de34e9a964d.jpg?v=1793720848","url":"https:\/\/www.beamer-discount.de\/en\/products\/sony-fwd-55a90j-55-oled-display-4k-uhd","provider":"Beamer-Discount","version":"1.0","type":"link"}