LG 75UR781 4K Smart UHD TV

Experience entertainment on a new level with the LG Smart TV UR78. This 4K LCD TV with Direct LED backlight delivers stunning images with unrivalled clarity and colour accuracy. The α5 Gen6 4K AI processor is at the core of the UR78, enabling AI Sound and AI Brightness Control. These intelligent technologies automatically adapt to your viewing and listening environment to create a personalised experience that feels true to life. With Filmmaker Mode™, you can enjoy films as the director intended. This feature ensures that the filmmaker's original vision is captured in every frame, delivering an immersive cinema experience in your living room. The UR78 offers excellent HDR support with HDR10 Pro and HLG.

Experience vivid, realistic images with an extended colour spectrum and contrast that enhances the depth and intensity of every scene.

The UR78 offers the following advantages:

• 4K LCD TV with direct LED backlight
• α5 Gen6 4K AI Processor with AI Sound and AI Brightness Control
• The picture as the director intended with Filmmaker Mode™
• Good HDR support with HDR10 Pro and HLG
• Smart TV (webOS23) with Alexa and AirPlay 2/HomeKit
• HDMI (eARC, ALLMS), HGiG support and ALLM

α5 AI Processor 4K Gen6

This innovative processor is the heart of the LG UHD TV and works tirelessly to give you an impressive viewing experience. The α5 AI Processor 4K Gen6 improves every aspect of picture quality. It analyses the image in real time, optimising colours, contrast and clarity to create a picture so realistic that you feel right in the middle of the action. 

But the LG Smart TV UR78 offers more than just exceptional picture quality. The α5 AI Processor 4K Gen6 uses advanced artificial intelligence to personalise your viewing experience. Whether you are watching a blockbuster, streaming your favourite series or following a live sporting event, this processor dynamically adjusts picture and sound quality to give you the best possible experience.

Redefine the scope of 4K

The LG Smart TV UR78 features advanced upscaling technology that transforms your standard content into impressive 4K quality. Everything from old films to standard TV broadcasts is displayed with greater sharpness and detail, so you can experience it in a quality that was previously hidden from you.

The large UHD screens of the UR78 offer not only increased resolution but also vivid colours and deep blacks to create a picture so lifelike that it seems close enough to touch. The clarity and precision this TV delivers are unsurpassed, and every scene is reproduced with a level of detail that draws you right into the action.

AI brightness control

AI Brightness Control in the UR78 uses advanced algorithms to continuously adjust screen brightness to the ambient lighting. Whether you are watching a film in daylight or enjoying a late-night show with the lights dimmed, this feature ensures the brightness is always just right. The result is a more comfortable viewing experience that is easier on your eyes while optimising picture quality.

This intelligent feature sets the LG Smart TV UR78 apart from other TVs. It means you no longer have to adjust the brightness and other picture settings manually when the lighting conditions in your room change. The UR78 makes all these adjustments for you, so you can sit back and enjoy your viewing experience in any environment.

WOW interface

The UR78 lets you control your soundbar directly via the settings menu of your LG TV. This seamless integration means you no longer have to switch between different remote controls or apps to achieve the perfect listening experience. Everything you need is available directly in your UR78's menu.

Controlling your soundbar via the UR78 is not only convenient but also incredibly precise. You have full control over volume, balance, equaliser settings and more, all through a clear and user-friendly interface. You can set your soundbar to match perfectly what you are watching, whether it is an action-packed film, a live concert or a news broadcast.

webOS 23 new home screen

webOS 23 new Home is the heart of the UR78 and was developed to put you at the centre. It lets you not only access your favourite content but also set up your preferred way of viewing. Whether streaming services, live TV, games or apps – everything is clearly organised and just one click away.

The webOS 23 new Home user interface is elegant and user-friendly, making navigating your content child's play. You can pin your most frequently used apps and services so they are always within quick reach. Personalised recommendations ensure you always find something exciting to watch, based on your preferences and viewing habits.

Quick card

With the UR78, you can fully customise your home screen by creating cards for your most frequently used apps and services. Want Netflix, YouTube, Hulu or a local news app instantly to hand? Simply create a card for each service and arrange them as you like. Navigation has never been easier.

And the customisation options don't stop there. You can also swap and rearrange cards as you like, so you always stay in control of what matters to you. With just a few clicks you can jump straight to your content without wasting time searching.

Intelligent assistant & connectivity

With Apple AirPlay, you can stream content from your Apple devices directly to the big screen of the UR78. Whether photos, videos or your favourite music, transferring is simple and intuitive. With HomeKit support, controlling your smart home is child's play: via the LG UR78, you can monitor and control connected devices such as lighting, thermostats and security systems. Everything is conveniently accessible via the TV menu or your voice.

The integration of Matter, the new standard for connected devices, takes compatibility and functionality to a whole new level. Matter enables greater interoperability between devices from different brands and creates a more reliable, secure connection.

Voice control makes the experience even more convenient. Retrieve information, control your devices or start your favourite show – all with simple voice commands.

Entertainment

Designed with the modern media user in mind, this advanced UHD TV offers direct access to popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+ and many more. All you have to do is log in with your account, and you are ready to explore thousands of films, shows and exclusive content.

The user-friendly interface of the UR78 makes navigating these platforms child's play. Find exactly what you are looking for, or be inspired by personalised recommendations. Clear and responsive navigation means you spend less time searching and more time enjoying.

Game Optimizer & Dashboard

The UR78's Game Dashboard is your central hub for all game-related settings. Here you will find everything you need to shape your gameplay exactly the way you want. Whether refresh rates, colour profiles or sound settings – everything is in one place and easy to access.

One of the groundbreaking features of the Game Dashboard is the ability to quickly change settings for the current game genre. Playing a fast racing game and then switching to an atmospheric role-playing game? With just a few clicks, you can adapt your TV's settings to the genre to ensure the best possible experience.

The Game Dashboard is not only functional but also intuitive to use. Even if you are new to the world of game settings, you will quickly find out how to optimise your experience. The clear interface and easy-to-understand options make customisation child's play.