Sony FWD-55A90J 55" OLED Display 4K UHD

BRAVIA XR MASTER Series A90J

Ultimate brightness and human intelligence: OLED redefined

Discover the best OLED TVs with the revolutionary Cognitive Processor XR™. Enjoy unique contrast with extreme brightness and pure blacks in a captivating frameless design.

In a nutshell: 

• A90J BRAVIA XR MASTER Series OLED
• 55"
• Image processor Cognitive Processor XR™ 
• 4K Ultra HD 
• High Dynamic Range (HDR) 
• Smart TV (Google TV)

The world's first TV with cognitive intelligence

BRAVIA XR™ TVs are equipped with the Cognitive Processor XR, which takes picture and sound to a new level. The processor creates a completely new and immersive experience by taking its cue from the way people see and hear. 

Revolutionary, true-to-life OLED images

Experience stunning contrast on Sony's best OLED yet, with natural, deep images. Its advanced processor analyses like the human eye and optimises hundreds of thousands of elements in a split second. With our unique OLED screen, this technology delivers pure blacks and our brightest images yet. 

A gripping sound experience

State-of-the-art screen speaker technology and the Cognitive Processor XR ensure that every sound source produces gorgeous sound. Hear clearer, precisely positioned sound for all content. Immerse yourself in new dimensions of entertainment where picture and sound are in perfect harmony. 

Voice-controlled entertainment with Google

Control your TV without a remote, using just your voice via Google. For personalised recommendations, ask "OK Google, what should I watch?" or search for titles or genres. The answers are shown on screen, or you can control smart home devices and much more.

Recycle. Renew. Reduce.

BRAVIA XR TVs: compelling design and compelling sustainability. The rear of the larger-screen models is made of up to 40% sustainable materials.

BRAVIA XR OLED

Our best OLED yet, with ultimate contrast and technology that mimics human perception. Experience realistic depth with ultimate black and the brightest OLED images thanks to XR OLED Contrast Pro.

Image processor Cognitive Processor XR™

The Cognitive Processor XR™ is modelled on human sight and hearing to create an immersive experience. 

Sound technology – Acoustic Surface Audio+

With the screen as a speaker, every sound becomes stunning. Enjoy cinema-like sound at home with left and right subwoofers that deliver rich bass. 

Voice control with microphone

Access content and services with nothing but your voice and voice control. 

Remote control

The premium backlit remote control made of brushed aluminium elevates the TV experience.

Available size

The AJ90 series is available in 55 inches, 65 inches and 83 inches. 

XR Picture – our brightest OLED images with deep blacks and realistic depth 

XR OLED Contrast PRO delivers brighter highlights in bright areas and deeper blacks in dark areas. Details are neither swallowed by shadows nor lost to overexposure. A temperature sensor measures the screen temperature, and a heat diffusion layer designed by Sony dissipates heat. The A90J OLED TV uses the Cognitive Processor XR to optimise performance: this allows the temperature to be estimated and the light to be controlled precisely, so that pixels in bright areas are illuminated simultaneously.  

Naturally beautiful colours on a large scale

You can see colours that look natural and beautiful to the human eye. Using the Cognitive Processor XR, the display taps into the full colour range so that every colour is reproduced with fine, realistic nuances. With flowers, clear shading and true-to-life gradations become visible thanks to extended hues and saturation. Even pale colours look real.

Intelligent reconstruction of lost structures 

With XR 4K Upscaling, practically any content, regardless of source, can be converted to 4K. Using large amounts of data, the Cognitive Processor XR is able to intelligently restore lost textures. Lifelike textures such as animal fur or sharp rocks become visible. 

Sharp images in fast scenes with intelligent motion processing

Enjoy sports broadcasts and action films even more! The Cognitive Processor XR with XR Motion Clarity™ uses combined data analysis for razor-sharp, crystal-clear action. 

The screen is also the speaker – experience sound that matches the action 

Look forward to a true-to-life listening experience with XR Sound Position. The screen of the BRAVIA XR 4K OLED TV also serves as a speaker. The sound follows the action and draws you right into what is happening.  

All content in 3D surround sound 

With BRAVIA XR, you always hear true surround sound. XR Surround needs no ceiling or upward-firing speakers, as it creates spatial sound sideways and vertically for 3D audio.  

Optimal interaction with Sony audio devices

Combine BRAVIA TVs with Sony audio devices and create a gripping audiovisual experience with remarkable picture and sound quality thanks to the XR processor.  

Acoustic Center Sync

When you connect your BRAVIA XR TV to a Sony soundbar, both the soundbar and the TV become the centre speakers of your home entertainment system. When the sound follows the action, a captivating experience is guaranteed. 

Compatible with 360 Spatial Sound Personalizer

Your Dolby Atmos® experience is further optimised with the SRS-NS7 and BRAVIA XR™, which let you hear 360° spatial sound. With selected Sony headphones, you can also enjoy 360° spatial sound via the WLA-NS7 wireless transmitter (available separately).

Stronger voices with Voice Zoom™ 2 for clear dialogue 

With Voice Zoom™ 2, you can now hear dialogue more clearly without having to turn up the volume. Voice Zoom is able to recognise the type of voice, analyse it and then reproduce it with greater clarity.

Smart TV features

Easy control of smart home devices 

Conveniently control the smart home devices in your home using voice recognition. You can adjust the lighting or control other connected devices.

Your favourite content from your smartphone, big

It's time for the big screen for the content on your iOS or Android devices: you can now mirror videos, photos, games and much more directly to the big screen and enjoy them. 

Video chat with friends and family on the big screen

Another connection option will be music to the ears of you and your family. Connect your TV to a camera. The latest news can be shared comfortably on the big screen. Compatible cameras are available from Sony, Logitech and other manufacturers.

One for all - the intelligent remote control for controlling all devices 

All connected devices can be controlled centrally with the intelligent remote control. Your series and films from video-on-demand services are just a button press away. 

Design

Stunning design for a captivating TV experience

The BRAVIA XR series will win you over instantly with its attractive design and stunning sound. The One Slate design, a slim frame surrounding an elegant pane of glass, is guaranteed not to distract you in the slightest. Whether mounted on a stand or on the wall, you will find this TV stunning to look at and to listen to.  

Actual appearance may vary depending on the size of the TV.

Flexible positioning: the premium 3-way multi-position stand 

The 3-way multi-position stand gives you the choice: while the standard position focuses on the picture, the narrow position is suitable for smaller surfaces. The soundbar position allows optimum placement of the sound system. 

Elegant design – less bezel, more picture

Focus on what matters: the frameless design and elegant, slim shape don't distract from what is happening on screen.  

First-class design from every angle 

Thanks to the cable holders, all cables stay perfectly hidden, letting your TV shine from the front, the sides and the back.

Premium remote control with backlighting

Top-notch in both look and feel: the premium remote control made of brushed aluminium, which is also visible in the dark. 

Excellent images and superb sound in any environment

Look forward to a fascinating TV experience. With the unique Ambient Optimization technology with light and colour sensor, picture and sound are automatically adapted to the surroundings. 

The best studio-quality entertainment, true to the director's vision

Technologies such as Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision® ensure that the images displayed match the director's creative intent. Being Calman Ready, this TV is also well equipped for use in post-production.

Extended comfortable viewing with OLED TVs 

OLED screens are the first screens ever to receive the Eyesafe® certification developed by TÜV Eyesafe®.

Assistive technology on Google TV

Our features provide support for people with impaired vision, hearing and mobility.